On June 1, 2006 Heritage Foods USA's co-founder, Patrick Martins, embarked on a 40-day cross country journey with two documentarians to interview chefs, farmers, butchers, sausage-makers, truckers, pit-stop waitresses, authors and with workers employed by factory farms. The team also visited farms raising endangered breeds of American livestock, hold fundraisers for various causes including Slow Foods' Terra Madre project, panel discussions, tastings, and visits. Heritage Foods promotes a fully traceable food supply. Martins believes that consumers have the right to know exactly where their food comes from and every detail about the way in which it was raised.

The Red Wattle Pigs were presented to Gordon Smith, Slow Food Governor of Southern California and founder of Slow Food San Diego. Click here for the diary entry about Martin's trip to San Diego .